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The EDGE email newsletter
The EDGE: the Ski Club's email newsletter
- Sent to subscribers fortnightly throughout the winter, and monthly during the summer.
- Number of EDGE subscribers: 130,000+
- This newsletter performs exceptionally well compared with travel industry benchmark figures:
| the EDGE overall average (ave. 1 May 10 - 30 Apr 11) | the EDGE members (ave. 1 May 10 - 30 Apr 11) | the EDGE non-members (ave. 1 May 10 - 30 Apr 11) | 3rd party mailings (ave. 1 May 10 - 30 Apr 11) | Travel industry benchmark | |
| Bounces | 0.98 | 0.57 | 1.39 | 1.75 | 3.85 |
| Unique opens | 23.81 | 31.83 | 15.80 | 16.92 | 20.28 |
| Total opens | 39.17 | 54.98 | 23.37 | 25.36 | 32.90 |
| Unique clicks | 5.90 | 8.41 | 3.39 | 2.55 | 3.03 |
| Total clicks | 8.43 | 12.40 | 4.45 | 3.27 | 4.35 |
| Unsubscribers | 0.12 | 0.10 | 0.12 | 0.10 | 0.17 |
Your Opportunities in the EDGE email newsletter
Skyscraper advertising
- 120x600 pixels
Button advertising
- 120x60 pixels
Editorial feature
A feature in the edge of up to 100 words, plus logo, image and website link.
Proprietary email newsletter to 3rd party list (31,000+ subscribers)
These subscribers have opted in to receive promotional messages from our partners. This list is growing all the time which shows that our subscribers trust us and want to hear from Ski Club GB partners.
