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Ski Club of Great Britain: a unique organisation that promotes snowsports
 Excellent opportunity to reach your market: Advertising with the Ski Club provides your business with an unparalleled opportunity to reach the lucrative snowsports market comprising a young and affluent audience.
Wide range of advertising: We have a wide range of advertising options across a large variety of media. We can put together a bespoke package for you that will give you the exact exposure that you need.
See advertising opportunities for:
 www.skiclub.co.uk
www.SkiTV.co.uk
'the edge' email newsletter
Ski+board magazine
| ADVERTISING ENQUIRIES |
| UK Advertisers |
Advertisers outside the UK |
UK Sales Director: Trevor Pryer
UK Sales Manager: Jo Peskett
Publicom
0870 803 4271
ski@publicom-uk.com |
Overseas Sales Director: Andrew Harte
+44 (0)20 8542 5027
skimags@blueyonder.co.uk
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| www.skiclub.co.uk |
www.skiclub.co.uk: a website with an extremely loyal following, of over 1.5 million skiers and boarders, who come looking for snowsports information and unbiased advice.
 Facts:
The UK's 1st wintersports website launched in 1995.
Attracts the largest market of skiers and snowboarders in the UK
Most important website features:
snow reports
resort guide
holiday and accommodation searches
news
competitions
information and advice
| Monthly skiclub.co.uk visitor stats: |
| Unique visitors |
404,217 |
| Visitor sessions |
996,586 |
| Page impressions |
5,806,746 |
| (source: audited by ABC Electronic in Jan 2008) |
| Your Opportunities on www.skiclub.co.uk |
Cost |
Standard banner advertising
468x60 pixels
125x125 pixels
(min campaign: £500)
|
£25 CPM
(cost per thousand adverts delivered) |
Expandable banner advertising
468x60 pixels expanding to 468x300 max
(min campaign: £750)
|
£30 CPM
(cost per thousand adverts delivered) |
Skyscraper banner advertising
120x600 pixels
(min campaign: £750)
|
£30 CPM
(cost per thousand adverts delivered) |
Home page promotional feature
Introduce your company from the home page of skiclub.co.uk (217,116 unique visitors monthly). A headline and logo will link to your Promotional Feature of approx. 300 words, a logo, images and links. Produced by Ski Club GB. |
£2000 per month |
Competitions
Excellent for brand exposure and data capture. Your competition will have a full page where you can promote your services - up to 300 words of text, logo, images and links. Your competition will be promoted:
From the home page for the full duration of the competition
In the competition section of the website
In a minimum of 2 'edge' email newsletters
|
£2000 plus the cost of
the prize |
Affiliation for independent chalets & hotels
Affiliation gives chalets and hotels huge exposure on www.skiclub.co.uk. You'll have links to your website from the relevant resort pages in the following sections: Ski accommodation search, resort guide, snow reports, weather forecasts and holiday quick search, discount section. All affiliates must offer Ski Club members a discount of at least 5%. Your affiliation will last for 1 year.
|
From £250 per year for
1 resort |
Classified adverts
A responsive advertising option: classified listings are strongly promoted to skiclub.co.uk visitors, listed by category (accommodation, retail, holidays, recruitment etc). Advertisers receive a 'Permanent Tenancy' in the category of choice, linking to a full page of promotion of up to 300 words, plus logo, images & website link. Produced by Ski Club GB. |
Monthly: £110
(min 3 months)
Annual: £700 |
|
| www.SkiTV.co.uk |
www.SkiTV.co.uk: the UK's first Internet TV website dedicated to snowsports videos.
Number of SkiTV subscribers: 35,500
Hours of content: 45 hours (approx)
TV advertising without the extortionate cost!
Your chance to align your brand with the inspirational footage of snowsports and the mountains. |
 |
| Your Opportunities on www.SkiTV.co.uk |
30 second video advertising
Video adverts will appear throughout SkiTV. |
£60CPM
(cost per thousand video ads viewed) |
Standard banner advertising
468x60 pixels
125x125 pixels
(min campaign: £500) |
£25 CPM
(cost per thousand adverts delivered) |
Expandable banner advertising
468x60 pixels expanding to 468x300 max
(min campaign: £750) |
£30 CPM
(cost per thousand adverts delivered) |
Skyscraper banner advertising
120x600 pixels
(min campaign: £750) |
£30 CPM
(cost per thousand adverts delivered) |
Resort Guide
Resort Guides must be related to skiing/snowboarding, be of excellent quality in content and filming and add value to SkiTV.Your Resort Guide will sit in a SkiTV category called Resort Guides. It will also be shown on skiclub.co.uk. |
5 mins - £1500/month
10 mins - £2500/month |
|
| 'the edge' email newsletter |
'the edge': the Ski Club's email newsletter that is sent to subscribers fortnightly throughout the winter, and monthly during the summer.
Number of edge subscribers: 145,000
This newsletter performs exceptionally well compared with travel industry benchmark figures:
|
the edge
(ave. 1 Jan - 28 Feb 07) |
3rd party mailings
(ave. winter 2006/7) |
Travel industry benchmark |
| Bounces |
1.95% |
1.59% |
9.6% |
| Unique opens |
30.82% |
27.58% |
20.3% |
| Total opens |
46.03% |
39.64% |
29.1% |
| Unique clicks |
10.14% |
4.12% |
3.6% |
| Total clicks |
15.78% |
5.4% |
6% |
| Unsubscribers |
0.11% |
0.14% |
0.21% |
| Your Opportunities in 'the edge' email newsletter |
Cost |
Skyscraper advertising
120x600 pixels
|
£1000 per newsletter |
Button advertising
120x60 pixels
|
£200 per newsletter |
Editorial feature
A feature in the edge of up to 100 words, plus logo, image and website link.
|
£1500 per newsletter |
Propriety email newsletter to 3rd list (38,500 subscribers)
These subscribers have opted in to receive promotional messages from our partners. This list is growing all the time which shows that our subscribers trust us and want to hear from Ski Club GB partners.
|
£5500 per newsletter |
|
| Ski+board Magazine |
 Ski+board - the UK's leading snowsports magazine
ABC = 20,123. The highest ABC of any paid-for or home-delivered magazine in the UK
- Guarantee to reach people in their home
- The readership is affluent, targeted and loyal
- Ski Club members are holiday-makers and equipment-buyers
Tour operators, travel agents, airlines, hotels and chalet owners can reach the UKs largest winter sports travel market comprised of some the UKs most frequent and affluent skiers. |
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| ADVERTISING ENQUIRIES |
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| UK Advertisers |
Advertisers outside the UK |
UK Sales Director: Trevor Pryer
UK Sales Manager: Jo Peskett
Publicom
0870 803 4271
ski@publicom-uk.com |
Overseas Sales Director: Andrew Harte
+44 (0)20 8542 5027
skimags@blueyonder.co.uk
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