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Ski Club of Great Britain: a unique organisation that promotes snowsports
 Excellent opportunity to reach your market: Advertising with the Ski Club provides your business with an unparalleled opportunity to reach the lucrative snowsports market comprising a young and affluent audience.
Wide range of advertising: We have a wide range of advertising options across a large variety of media. We can put together a bespoke package for you that will give you the exact exposure that you need.
See advertising opportunities for:
 www.skiclub.co.uk
www.SkiTV.co.uk
The EDGE email newsletter
Ski+board magazine
| ADVERTISING ENQUIRIES |
| UK Advertisers |
Advertisers outside the UK |
UK Sales Director: Trevor Pryer
UK Head of Sales: Jo Peskett
Publicom
020 3177 1162
ski@publicom-uk.com |
Overseas Sales Director: Andrew Harte
MediaGenics Ltd
+44 (0)20 8542 5027
skimags@blueyonder.co.uk
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| www.skiclub.co.uk |
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skiclub.co.uk: the UK's number 1 information resource for skiers and snowboarders with over 32 million page views a year. Ski Club of Great Britain members are dedicated, passionate skiers and snowboarders who, on average, visit the mountains 2.3 weeks of the season.
 Facts:
• The UK's 1st wintersports website launched in 1995.
• Attracts the largest market of skiers and snowboarders in the UK
Most important website features:
• snow reports
• resort guide
• holiday and accommodation searches
• news
• competitions
• information and advice
| Monthly skiclub.co.uk visitor stats: |
| Unique visitors |
331,753 |
| Visitor sessions |
765,297 |
| Page impressions |
4,725,568 |
| (Source: audited by ABC Electronic in Jan 2009) |
| Your opportunities on www.skiclub.co.uk |
Cost |
Standard banner advertising
• 468x60 pixels
• 125x125 pixels
(min campaign: £500)
|
£25 CPM
(cost per thousand adverts delivered) |
Expandable banner advertising
• 468x60 pixels expanding to 468x300 max
(min campaign: £750)
|
£30 CPM
(cost per thousand adverts delivered) |
Skyscraper banner advertising
• 120x600 pixels
(min campaign: £750)
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£30 CPM
(cost per thousand adverts delivered) |
Home page promotional feature
Introduce your company from the home page of skiclub.co.uk (217,116 unique visitors monthly). A headline and logo will link to your Promotional Feature of approx. 300 words, a logo, images and links. Produced by Ski Club GB. |
£2000 per month |
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Competitions
Excellent for brand exposure and data capture. Your competition will have a full page where you can promote your services - up to 300 words of text, logo, images and links. Your competition will be promoted:
• From the home page for the full duration of the competition
• In the competition section of the website
• In a minimum of 2 EDGE email newsletters
|
£2000 plus the cost of
the prize |
Affiliation for independent chalets & hotels
Affiliation gives chalets and hotels huge exposure on www.skiclub.co.uk. You'll have links to your website from the relevant resort pages in the following sections: Ski accommodation search, resort guide, snow reports, weather forecasts and holiday quick search, discount section. All affiliates must offer Ski Club members a discount of at least 5%. Your affiliation will last for 1 year.
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From £250 per year for
1 resort |
Classified adverts
A responsive advertising option: classified listings are strongly promoted to skiclub.co.uk visitors, listed by category (accommodation, retail, holidays, recruitment etc). Advertisers receive a 'Permanent Tenancy' in the category of choice, linking to a full page of promotion of up to 300 words, plus logo, images & website link. Produced by Ski Club GB. |
Monthly: £110
(min 3 months)
Annual: £700 |
Ski offers of the month
Package compromising:
• a full page dedicated to ski holiday offers with up to 5 holiday deals, 300 words of text, images, a logo and URL link directly to your website.
• a permanent (animated) lozenge on the home page for one month linking through to the ski offers page.
• a skyscraper or banner providing a minimum of 50,000 page impressions on the Ski Holidays page for the month of the feature, linking to the feature.
• exposure in the form of a skyscraper banner on two issues of the EDGE email newsletter during the month the feature is live on the main site. This can offer up to 5 holiday deals and includes a logo, contact details and link through to the to the client website and feature. |
£3000 per month |
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| www.SkiTV.co.uk |
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www.SkiTV.co.uk: the UK's first Internet TV website dedicated to snowsports videos.
Number of SkiTV subscribers: 33,600
Content: Over 500 videos with new content uploaded daily throughout the winter season and during the summer too.
TV advertising without the extortionate cost!
SkiTV gives you the chance to align your brand with inspirational and informative footage of snowsports and the mountains.
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| Your Opportunities on www.SkiTV.co.uk |
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30 second video advertising
Video adverts to appear on the SkiTV homepage.
|
£60CPM
(cost per thousand video ads viewed) |
Standard banner advertising
• 468x60 pixels
• 125x125 pixels
(min campaign: £500) |
£25 CPM
(cost per thousand adverts delivered) |
Expandable banner advertising
• 468x60 pixels expanding to 468x300 max
(min campaign: £750) |
£30 CPM
(cost per thousand adverts delivered) |
Skyscraper banner advertising
• 120x600 pixels
(min campaign: £750) |
£30 CPM
(cost per thousand adverts delivered) |
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Video Resort Guides
Video Resort Guides offer a fantastic opportunity to showcase your resort. Your Resort Guide will appear in the 'Resort Videos' category of SkiTV. It will also be linked to directly from the skiclub.co.uk Ski Resort Guide, offering additional exposure. Video Resort Guides can be accessed by all visitors to SkiTV.co.uk.
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Up to 5 mins - £200 CPM
Up to 10 mins - £350 CPM
(cost per thousand adverts delivered) |
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| The EDGE email newsletter |
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 The EDGE: the Ski Club's email newsletter
Sent to subscribers fortnightly throughout the winter, and monthly during the summer.
Number of EDGE subscribers: 140,000+
This newsletter performs exceptionally well compared with travel industry benchmark figures:
|
|
the EDGE
overall average
(ave. 1 May 09 -
30 Apr 10)
|
the EDGE
members
(ave. 1 May 09 - 30 Apr 10)
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the EDGE
non-members
(ave. 1 May 09 - 30 Apr 10)
|
3rd party
mailings
(ave. 1 May 09 - 30 Apr 10)
|
Travel
industry
benchmark
|
| Bounces |
2.05%
|
2.49%
|
2.00%
|
0.90%
|
3.85%
|
| Unique opens |
17.92%
|
32.37%
|
16.23%
|
16.52%
|
20.28%
|
| Total opens |
27.49%
|
55.84%
|
24.18%
|
23.95%
|
32.90%
|
| Unique clicks |
4.05%
|
8.72%
|
3.50%
|
2.17%
|
3.03%
|
| Total clicks |
5.65%
|
13.01%
|
4.79%
|
2.83%
|
4.35%
|
| Unsubscribers |
0.12%
|
0.10%
|
0.12%
|
0.10%
|
0.17%
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| Your Opportunities in the EDGE email newsletter |
Cost |
Skyscraper advertising
• 120x600 pixels
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£1000 per newsletter |
Button advertising
• 120x60 pixels
|
£200 per newsletter |
Editorial feature
A feature in the edge of up to 100 words, plus logo, image and website link.
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£1500 per newsletter |
Proprietary email newsletter to 3rd party list (35,500+ subscribers)
These subscribers have opted in to receive promotional messages from our partners. This list is growing all the time which shows that our subscribers trust us and want to hear from Ski Club GB partners.
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£5500 per newsletter |
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| Ski+board Magazine |
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 Ski+board: the UK's leading snowsports magazine
ABC = 21,164 (Jan-Dec 08). The highest ABC of any paid-for or home-delivered magazine in the UK
- Guarantee to reach people in their home
- The readership is affluent, targeted and loyal
- Ski Club members are holiday-makers and equipment-buyers
Tour operators, travel agents, airlines, hotels and chalet owners can reach the UK’s largest winter sports travel market comprised of some the UK’s most frequent and affluent skiers.
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| ADVERTISING ENQUIRIES |
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| UK Advertisers |
Advertisers outside the UK |
UK Sales Director: Trevor Pryer
UK Head of Sales: Jo Peskett
Publicom
020 3177 1162
ski@publicom-uk.com |
Overseas Sales Director: Andrew Harte
MediaGenics Ltd
+44 (0)20 8542 5027
skimags@blueyonder.co.uk
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