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General News

Vintage ski posters now available online

Monday 24 September 2007

The first online gallery offering original ski posters from the 1920s onwards is now up and running.

The man behind the new site is Russell Johnston, a full-time City lawyer. "Original ski posters have become increasingly sought after because so many continue to escalate spectacularly in value due to their rarity.”

EARLY DAYS

As Alpine sports holidays became affordable in the early part of the 20th century, ski resorts and travel firms commissioned the finest graphic artists of the day to create advertising posters to display in railway stations, travel agencies and public places.

The most popular posters tend to be by “name” artists such as Peikert, Villemot and Weiss. Similarly, the most collectable tend to be those for the classic early ski destinations such as St Moritz, Klosters, Wengen and Chamonix.

SOARING IN VALUE

Historic winter sports posters fetch up to £20,000 at the Ski Sale held annually since 1996 at Christies, South Kensington. Most can however be obtained for far lesser sums on the website, from £110 upwards.

The appeal however not only their monetary value, “most of our clients simply buy for themselves or a loved one,” says Johnston, “because they adore the spectacular and evocative art work on offer.”

For further information visit the gallery by following the link below.