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11 February 2017

British Ski and Snowboard announce bold new Olympic ambition

With less than one year until the next Olympic Winter Games in PyeongChang, British Ski and Snowboard has set their sights high heading towards the event and beyond.

Newly appointed British Ski and Snowboard Performance Director Dan Hunt has been set a tall task: to become one of the world’s top five skiing and snowboarding nations by 2030. There are few better placed to drive British Ski and Snowboard to the golden league. Having previously coached the British Cycling team to Olympic glory at London 2012 he is one of very a handful of professionals that have tasted the success BSS is aiming for.

“We are already one of the world’s strongest nations in the Park and Park disciplines, and we truly believe that if we can bring in the right coaching talent, and of course the funding, we can develop a world-beating nation across all snowsport disciplines, including those in which we currently only have a few athletes, such as Ski Jumping.”

James Woods Throwing down at Dew Tour

The first phase of the vision will involve following in the footsteps of GB Park and Pipe and putting in place a world-class coaching structure for each Olympic discipline. With these coaches, British Ski and Snowboard will develop the longer term strategic plans geared towards medal success. Identifying, supporting and retaining the best British snowsport talent and engaging them in sustainable, funded, high performance programmes aimed towards podium success at major international competitions and the Olympic Games are the key objectives.

With under one year left to PyeongChang 2018 Winter Olympics, Dan Hunt is delighted with the current performances from British athletes across a range of disciplines: “This season has already been phenomenal for us, particularly with a World Cup win from Katie Ormerod, an X Games gold from James Woods and our first Alpine podium for 35 years when Dave Ryding clinched second in Kitzbuehel. We are confident that we can go to Korea in a year’s time and exceed the success we saw at Sochi 2014, and bring home more snowsports medals for Great Britain.”

Dave Ryding tasting World Cup success

“We have a very clear plan of how we can work towards our long-term goal” says Rory Tapner at the helm as Chairman, former CEO of Coutts. The UK’s national governing body has marked out a clear strategy working towards Great Britain challenging for world class and Olympic medals. Park and Pipe have in recent years provided the most success for our small nation, however BSS believes that there is no reason these achievements cannot be emulates across all skiing and snowboarding disciplines.

Rory added “We have got to where we are today with huge help from our principal sponsor Delancey, and of course from UK Sport and the National Lottery for our Park and Pipe athletes. Athletes, parents and friends also make financial contributions, but to try and become one of the best snowsports nations in the world, bringing money in to realise this dream is vital. We launched the British Snowsports Fund because we know skiers and snowboarders are passionate and want to support our elite athletes.”

Raising funds to bring this vision to reality will also be a key part of the strategy, with British Ski and Snowboard approaching fundraising in a number of unique ways. At the start of the season, the innovative British Snowsports Fund was launched. The Fund asks the UK’s recreational skiers and snowboarders to make a small donation to the country’s future Winter Olympians when they make a purchase with one of our confirmed industry partners. The Ski Club of Great Britain are prous supporters of the scheme, which currently has 25 partners.

Katie Ormerod Winning this season

With British athletes already clinching five World Cup podiums, two X Games medals, and an Air + Style podium, 2016-17 has already proved a fruitful season for British Ski and Snowboard, particularly for the GB Park and Pipe team. And with the Alpine World Ski Championships already in full swing, and the Freestyle, Snowboard and Nordic World Championships on the horizon, there is still room for even more British snowsports success this season!


For all the information on British Ski and Snowboard visit

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