Press Centre: Press Releases

If you are looking for snowsports information, quotes, images or statistics you have come to the right place! The Ski Club is the UK's leading supplier of snowsports information. If the information in the Press Centre does not answer your question, contact us and we will get back to you as soon as we can. The Ski Club supply information to the national and international media. If you would like to be included on the email distribution list for press releases, please email betony.garner@skiclub.co.uk and title your email 'Press release request'.

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Ski Club Press Releases

Scottish mountains given a spring clean (08 June 2009)
A 19 year old ‘Marathon’ chocolate bar wrapper was one of the items unearthed at the mountain clean-up day organised by the Ski Club of Great Britain

The Ski Club of Great Britain and Snow+Rock raise nearly £3,000 for Disability Snowsport UK. (30 April 2009)
A series of events held at the beginning of the ski season, organised by Snow+Rock and the Ski Club of Great Britain has raised £2947 for Disability Snowsport UK.

Late Season Skiing – the best snow for 25 years! (17 March 2009)
Conditions in the Alps and Pyrenees are as good as they have been for 25 years, according to the Ski Club of Great Britain. Skiers and boarders wanting to get to the Alps for a break over the Easter holidays will find pistes in excellent condition with good snow cover off-piste and deep snow bases.

Ski Club of Great Britain appoints new Head of Marketing (13 February 2009)
The Ski Club of Great Britain has appointed Bridget Cassey as Head of Marketing. Bridget, who has already taken over the role, is responsible for the planning and development of the Ski Club’s strategic marketing direction. Bridget joins from Publicis Dialog where she was Group Account Director responsible for Powergen and subsequently E.ON, plus TranSys the developers and owners of Oystercard.

Top tips to make the most of your half-term ski holiday from the Ski Club of Great Britain (13 February 2009)
* Book in to ski/board with the Ski Club Rep. 37 resorts worldwide host reps that show skiers and boarders the quiet pistes, know how to avoid the queues and book great restaurants for lunch. See skiclub.co.uk for details of Ski Club Reps and where to meet them.

Heavy snowfalls return to the Alps (20 January 2009)
Ski resorts across Europe have been blessed with more heavy snow after a relatively cold, dry spell over the past few weeks.

Salomon and Ski Freshtracks team up to offer a unique freeski experience (19 January 2009)
Adventure skiing operator Ski Freshtracks have teamed up with freeski specialists Salomon for an exciting week of freeskiing in the leading off-piste resort of Andermatt, Switzerland.

The perfect solution for single skiers (08 December 2008)
Ski Freshtracks, the market leaders in adventure skiing, are offering the perfect solution for single skiers this season.

Ski Club of Great Britain warns skiers about the risks of skiing without insurance (05 December 2008)
The Ski Club of Great Britain today warned skiers and snowboarders that they could face huge bills if they do not take out appropriate travel insurance with suitable cover for their snowsports holiday this season.

Alain Baxter bares all for charity calendar (01 December 2008)
Olympic skier Alain Baxter has launched his first ever official calendar - with a twist. The GB Olympic skier has just completed a 'nude shoot' to raise money as part of his renewed bid for slalom glory at the 2010 Winter Olympics in Vancouver. The calendar features twelve shots of Alain taken by top photographer Trevor Yerbury - most of them nude, but all done in the best possible taste.

NEW CAMPAIGN AIMS TO HELP SKI BUSINESSES GO GREEN AND CUT COSTS (07 November 2008)
Ski businesses and resorts are being urged to become greener and more cost efficient with the help of a new campaign. The new online guide www.makesnowsportsgreener.com is central to the campaign and uses film clips, top tips and practical step-by-step guidelines to show how sustainable practices can be implemented successfully.

New instructional DVD from the Ski Club of Great Britain and BASI released (30 October 2008)
The Ski Club of Great Britain and the British Association of Snowsports Instructors (BASI) have released the next DVD in the Skiing Skills series with ‘Skiing Skills - piste performance’ a instructional DVD aimed at intermediate and expert skiers wanting to perfect their carving.

Ski Club of Great Britain support Snowsport GB in launch of new Talent Trail initiative (22 October 2008)
Snowsport GB will launch a new talent identifying initiative ‘Talent Trail’ at this year’s Metro Ski and Snowboard Show with the aim of identifying potential skiing stars of the future by working with the British Ski Schools, Clubs & Academies to identify the up and coming talent which will then be fed into Britain’s elite training programmes.

Skiers given unique chance to test latest skis - Snow+Rock and Ski Freshtracks team up for Ski Test (20 October 2008)
Skiers are always striving to find their perfect ski and now Snow+Rock and ski adventure specialists Ski Freshtracks have teamed up to help with this search, offering the chance for skiers to test all the latest skis, on snow, during a ski test weekend in Austria this December.

Free Skiing for Kids - Ski Club of Great Britain offers ski bursary to schools (24 September 2008)
Secondary schools across the UK are being given the chance to apply for a ski bursary scheme run by the Ski Club of Great Britain. Launched last autumn, the bursary of £500 per school will be awarded to six schools and used to give children a chance to give skiing or snowboarding a go.

Ski Club & Henry’s Avalanche Talk (HAT) join forces for off-piste awareness talks (17 September 2008)
This autumn the Ski Club of Great Britain has teamed up with Henry’s Avalanche Talk (HAT) to run “Off-Piste & Avalanche Awareness UK Tour 08/09" – a series of talks centred on off-piste safety.

Snow+Rock and Ski Club host ‘Prepare for Snow’ talks (17 September 2008)
This autumn the Ski Club of Great Britain and Snow+Rock are running a series of informative ‘Prepare for Snow’ talks. From off-piste safety and avalanche awareness to all terrain technique and pre-slope fitness, talks will be held at selected Snow+Rock stores, to prepare skiers and snowboarders for the winter ahead.

Ski Freshtracks expands off-piste programme and holidays for single skiers (22 August 2008)
Ski Freshtracks, specialists in holidays which match skiers of the same ability have cemented themselves as leaders in off-piste skiing with an expanded off-piste, ski touring and heli-skiing programme including a new freeski week with Salomon and a freeride ski testing weekend with Snow+Rock. Single skiers will also be delighted with more holidays offering single rooms at no extra cost.

Eastern delight for skiers this winter - Morocco – the new destination for Ski Freshtracks (20 August 2008)
This season sees adventure skiing specialists Ski Freshtracks – www.skifreshtracks.co.uk - introduce a ski tour in the High Atlas mountain range of Morocco to their programme.

Chris Davenport Talks for One Night Only in the UK (15 July 2008)
"Skiing the World's Greatest Mountains" A visual tour of some of the world’s most famous peaks with Chris Davenport The Ski Club of Great Britain are proud to be teaming up with world-renowned snowsports brand Helly Hansen and Snow+Rock to present an exciting one-off lecture at the historic Royal Geographic Society in London.

Summer Snow Reports Live on skiclub.co.uk (24 June 2008)
As the southern hemisphere ski season gets underway and European glaciers open for summer skiing, the Ski Club of Great Britain’s website, skiclub.co.uk, continues to be the number one place to view the most up to date and accurate snow reports on the internet.

Scottish Big Spring Clean - The Results (10 June 2008)
This weekend saw the first ever Big Spring Clean organised by the Ski Club of Great Britain take place in two of the Scottish ski areas where over 100 skiers and mountain enthusiasts came and picked up more than 70 bags of litter following the end of the winter season.

Scottish Ski Resorts Get a Spring Clean (24 April 2008)
The Ski Club of Great Britain is encouraging mountain users in Scotland to do their bit for the environment by picking up litter dropped during the ski season in ‘The Big Spring Clean’ being organised by the Ski Club at two different ski areas, Cairngorm Mountain and Nevis Range on Sunday 1st June 2008.

Inaugural Snowsports Sustainability Seminars in Andorra (12 March 2008)
The first ever Snowsports Sustainability Seminars have taken place in Andorra. Aimed at raising awareness about how ski destinations can become more environmentally and socially responsible, the seminars, which were organised by the Travel Foundation, the Federation of Tour Operators (FTO), the Ski Club of Great Britain and supported by Ski Andorra, identified actions that ski businesses can take in order to make them more sustainable.

Ski Freshtracks offers holidays specifically for skiers aged 50+ (22 February 2008)
There are plenty of holidays still to be taken this winter for skiers age 50+ to a range of European and North American ski destinations with Ski Freshtracks (www.skifreshtracks.co.uk). All holidays are graded by skiing standard ensuring skiers will be skiing with those of a similar ability, as well as age. These holidays are called ‘Peak Experience’ within the Ski Freshtracks brochure.

‘Sustainable Snowsports’ Seminars Announced (08 February 2008)
Sustainable travel charity The Travel Foundation, in conjunction with the Ski Club of Great Britain, Federation of Tour Operators (FTO) and Ski Andorra have carried out detailed assessments of how ski resort operations can be adapted to reduce their impact on the environment. The results of these investigations and of seminars in Andorra in February will be used to create a ‘Sustainable Snowsports’ pack, consisting of a DVD, supporting leaflet and posters, to educate snow resort staff about ways to reduce environmental impact in snowsports operations and, in the hotel sector, reduce water and energy consumption by up to 25%.

Love on the Ski Slopes (31 January 2008)
Skiing can be one of the most romantic holidays around. Think sun, snow, candlelit dinners, cosy chalets, sleigh rides and hot tubs! In fact it could be the perfect place for meeting the man or woman of your dreams.

'Skiing Skills - beginners and beyond' - NEW instructional DVD from the Ski Club of Great Britain (12 December 2007)
Hot off the press is this new skiing DVD from the Ski Club of Great Britain - 'Skiing Skills - beginners and beyond'.

10 TOP TIPS TO GET THE RIGHT INSURANCE COVER FOR YOUR SKIING OR SNOWBOARDING HOLIDAY (07 December 2007)
The Ski Club Great Britain has the following tips for all skiers and boarders before taking out insurance for their wintersports holiday:

www.skiclub.co.uk - The Largest Online Snow Resource (29 November 2007)
THE STATS:  In January 2007, over half a million people visited www.skiclub.co.uk*  In July 2007, the new ‘Snowcast’ was downloaded 12,000 times  Coverage of the snow conditions in October 2007 had over 50,000 views

Hermann Maier awarded Pery Medal by Ski Club of Great Britain (24 October 2007)
Hermann Maier, one of world's greatest skiers, has been awarded the Pery Medal by the Ski Club of Great Britain. During the Ski Club of Great Britain's annual snowsports industry party on Wednesday 24th October 2007, attended by all the VIPs of the snowsports world, Maier was shown on a giant screen being awarded the medal in Vienna.

Snowsports Market Rises Again - 3.4% rise in Total UK Snowsports Market (24 October 2007)
The UK snowsports market has again witnessed growth according to the Ski Club of Great Britain’s annual Snowsports Analysis, rising 3.4% year on year. There are now over 1.31 million people taking wintersports holidays from the UK.

TV Fame for Ski Show Visitors (23 October 2007)
On its 1st birthday, the UK’s first ever snowsports internet TV channel, SkiTV, gives visitors to the Metro Ski and Snowboard Show the chance to have their five minutes of fame as skiers and boarders are invited onto the SkiTV sofa to have their ‘ski rant’. The clips will form part of a ski show special which will appear on the channel next week.

Choose Ski Freshtracks if your children just want to ski ski ski. (19 October 2007)
Ski Freshtracks offer family ski holidays during the peak periods of New Year, Half Term and Easter to ten snow sure resorts in France, Austria and Switzerland. Each holiday is run using a special formula ensuring perfect family holidays for parents that have children aged 6yrs+ who can whizz about the mountain already and only want a small amount of instruction from qualified instructors or none at all.

Minimise Risk, Maximise Skill - Go Off-piste at Olympia and Test your Avalanche Transceiver Skills (16 October 2007)
It’s the worst case scenario – you are off piste when the avalanche strikes burying your mate. How many minutes will it take you to locate him and dig him out?

NEW School Skiing Bursary from the Ski Club of Great Britain (20 September 2007)
The Ski Club of Great Britain has launched a special bursary scheme that will award six different UK secondary schools £500 each.

Polar Explorer Talks in Edinburgh (20 September 2007)
World famous polar explorer and Ski Club President Robert Swan is to give a motivational talk about his record-breaking expeditions and mission to help preserve the Antarctic in Edinburgh this autumn.

Snow+Rock and the Ski Club of Great Britain hold Winter Safety Talks (20 September 2007)
Safety, when it comes to snow, is a sixth sense for any serious climber, mountaineer or off piste adventurer. It should be for every skier or boarder who ventures off the pisted run.

A Brand New Look for Ski Freshtracks (06 August 2007)
New for Winter 07-08: Russia & Sweden Ski Freshtracks showcases its winter 07-08 programme with a brand new look and a handful of new, exciting destinations .

Winter Returns to European Ski Resorts (27 February 2007)
After a variable start to the winter season ski resorts across Europe have been blanketed with snow and more is predicted to fall this week.

Ski Club Travels to Antarctica (23 February 2007)
Ski Club Rep Joins Forces with Polar Explorer on Environmental Mission. John Haddon, a Ski Club of Great Britain leader and rep, has this week embarked on an international Antarctic expedition with the first man to walk to both the North and South poles, polar explorer Robert Swan*.

Ski Club of Great Britain Announce Record Figures (17 January 2007)
The Ski Club of Great Britain today announced that for the first time in its history it now has over 31,500 members*.

Ski Club on Channel 4 (12 January 2007)
The Ski Club of Great Britain will appear on Channel 4’s ski programme ‘World Cup Skiing on 4’ this Sunday at 8am. ‘World Cup Skiing on 4’ features all the latest action from the Alpine World Cup and this Sunday’s programme comes from the slopes of Wengen covering the famous men’s downhill.

One in Three Skiers Frustrated with their Skiing (21 December 2006)
One in three skiers claim they are frustrated with their skiing and want to improve according to a poll on the Ski Club of Great Britain’s website www.skiclub.co.uk*

Ski Club Launches SkiTV.co.uk - The UK’s First Dedicated Snowsports Internet TV Website (26 October 2006)
The Ski Club of Great Britain announces the launch of the UK’s first dedicated snowsports internet TV channel SkiTV.co.uk. SkiTV.co.uk will showcase the best ski and snowboard films on the internet, offering a wide range of inspirational programmes.

Snowsports Market Rises for Sixth Year Running (17 October 2006)
The UK Snowsports Market has risen by 3.3% to 1.27 million according to the Ski Club of Great Britain’s annual Snowsports Analysis 2006.*

New Avalanche Awareness Weekends for Ski Freshtracks 2006/7 Programme (02 August 2006)
Ski Freshtracks, the specialists in adventure skiing, where holidays are matched to skiing ability, are now offering avalanche awareness weekends to cater for the growing demand in mountain education. The weekends based in Argentière are part of six 'Respect the Mountain' holidays aimed at improving snowcraft skills and raising awareness of how to travel safely in the mountains.*

Skiers and Boarders Plant 1500 Trees to Help the Environment (10 May 2006)
The Ski Club of Great Britain’s 30,000 members have helped plant over 1500 trees which will aid the snowsports industry’s drive to safeguard the natural environment and combat climate change.

Growth for UK Snowsports Industry - Independent Market Grows by 6% (12 April 2006)
The total UK snowsports market has grown by 2% according to the Ski Club of Great Britain’s 2005 Snowsports Analysis – an independent report on the UK snowsports market. The total snowsports market is estimated at 1.23 million people, which means a growth of 11.5% since the 2000/2001 season.

Deep Snow Bases – Long Ski Season Ahead! (24 March 2006)
With this season’s amazing snowfalls, the 2005/6 season looks to be one of the best for several years. Many resorts have a deep snow base, which means that the slopes should remain in good condition right into April and the Easter holidays. In the high altitude resorts such as Tignes and Val Thorens, skiers and boarders can even enjoy the snow right into May.

Ski Freshtracks Weekends - Ski until 1st May in Europe (22 February 2006)
Many skiers struggle to take time off work but are eager to hit the slopes this season. Most tour operators finish their season in mid-April, but Ski Freshtracks offers weekend breaks right up until 1st May, ensuring skiers can maximise their season but take minimal time off work. Five reasons for taking a Ski Freshtracks weekend break:

Heavy Snow in the Alps (04 January 2006)
Heavy snowfalls have hit the Alps meaning New Year skiers are enjoying some of the best conditions yet this season.

Ski Club and Sim4Travel Offer a Low Cost Solution for Staying in Touch on the Slopes (01 December 2005)
Over 1.25m Brits will travel to destinations such as France, Italy and Austria to ski and snowboard this winter. Staying in touch on the slopes can be an expensive affair as roaming charges can cost hundreds of pounds. The Ski Club of Great Britain has joined forces with SIM4Travel to provide a low cost solution to significantly cut mobile phone costs whilst skiing abroad.

New Research Shows Ski Holidaymakers are Increasing their Risk of Skin Cancer (23 November 2005)
British skiers and snowboarders are putting themselves at increased risk of skin cancer by getting sunburnt while on the slopes.

New Green Guide for Ski Resorts (21 November 2005)
The Ski Club of Great Britain has launched a new on-line environmental guide. The first of its kind, this pioneering database on www.skiclub.co.uk will be a leading source of information about the eco-friendliness of ski resorts.

www.skiclub.co.uk reaches 1,000,000 unique visitors (27 October 2005)
The Ski Club of Great Britain has announced that its website www.skiclub.co.uk has hit one million unique visitors for the first time in its history.

Ski Club of Great Britain Launch Seasonal Insurance (25 October 2005)
The Ski Club of Great Britain and Acumus Insurance Solutions have launched a comprehensive insurance product aimed specifically at seasonal workers spending four to six months working in resort. The product, launched under the name Seasonal 100, 200 and 300 provides the choice of three varying levels of cover designed to suit the varying needs of seasonal workers.

Respect the Mountain Campaign Wins Innovation Award (12 October 2005)
The Ski Club of Great Britain’s Respect the Mountain Campaign, which was launched to help safeguard the natural environment and the long-term future of skiing, has been jointly awarded the Lucy Dicker award which acknowledges innovation and outstanding contribution to the ski industry.

New Look For Ski Club Reps (10 October 2005)
The Ski Club of Great Britain has a new look in resort for this winter season with all Ski Club Reps now wearing a new green and grey uniform.

Women (Ski) Club Together (15 August 2005)
If the antics of testosterone-fuelled males on the slopes leave you feeling piste off, here is your chance to ski with like-minded females at a similar level to you. Ski Freshtracks, the Ski Club of Great Britain’s holiday programme, and leading wintersports company Salomon, have collaborated and created two holiday packages aimed solely at women.

Ski Freshtracks Flourishing for 2005/6 Winter Season (12 August 2005)
Ski Freshtracks offers a huge selection of adventure ski holidays using a unique concept in the ski holiday market.