The Ski Club is the largest and oldest snowsports club in the UK and the largest in the world. Established 115 years ago, the Club's founding mission and values remain at its core today: to be relevant to skiers and snowboarders at all levels, supporting grassroots skiing and athletes alike.To grow and be sustainable there is a constant need for The Ski Club to 'refresh' and appeal to new audiences by driving innovation and seizing new commercial opportunities. Examples of recent successes include the introduction of ski insurance packages, a dedicated student website and membership package, and the acquisition of Mountain Tracks, a niche tour operator. All have enhanced the Club’s offering and generated new revenue streams, complementing the established member benefits including on-snow leading activities in 30 resorts worldwide and club holidays.
Looking ahead, the Club is ambitious to continue to raise its profile both in the UK and internationally. The new appointee will follow in the footsteps of a successful CEO who has led a significant transformation of the business in the last 12 months and paved the way for further growth and expansion. The role therefore calls for an energetic and dynamic leader who can deliver the agreed strategy to land the next phase of the Club’s growth and beyond.
Candidates are likely to have developed their expertise in sport, leisure, retail, hospitality and/or subscription/membership led businesses with particular strengths around data, CRM, content, digital transformation and have a track record of commercial revenue growth.
Whilst relatively small in size, The Ski Club is highly influential, having affiliations with over 2,000 organisations, and working very closely with other sporting bodies in the UK and overseas. The ability to communicate effectively at all levels, develop lasting partnerships and manage complex stakeholder communities will therefore be critical, as will a genuine interest in setting an inspiring vision for the future of UK snow sports.
Please apply to Nicola Kenyon with your CV and current salary details, quoting reference number: NZKC6155 to firstname.lastname@example.org or telephone +44 (0)845 261 0600.
All third party and direct applications will be forwarded to Warren Partners.