Consumer Research

What is it?

Replacing the Snowsports Analysis previously bought to you by the Ski Club and number of industry bodies, The annual Ski Club of Great Britain Consumer Research report takes a different perspective to other market research in the industry. Rather than focusing on industry performance, the report looks at the habits, intentions and attitudes of people in the UK who go on skiing holidays. The unique analysis is the largest piece of consumer research available in the snowsports field.

How does it work?

Each year we collaborate with UK tour operators of all sizes, travel agents, retailers and transport companies to collect questionnaire information from a UK wide audience giving a powerful insight both into their own customers and the ski market as a whole.

You can view or download the latest Consumer Research Report below.


For more information on the Consumer Research Report please call 020 8410 2000 or email [email protected] 

Consumer Research