Ski businesses and resorts are being urged to become greener and more cost efficient with the help of a new campaign. The new online guide www.makesnowsportsgreener.com is central to the campaign and uses film clips, top tips and practical step-by-step guidelines to show how sustainable practices can be implemented successfully.
The campaign, which is a partnership between The Travel Foundation and the Ski Club of Great Britain, highlights the cost benefits for business by adopting a green strategy.
The website demonstrates ways to improve ski resort businesses’ practices to make them environmentally friendly under ten categories: Energy conservation in buildings, water conservation, waste management measures, snow production, lift operations, ski area vehicles, transport, sustainable design and construction, environmental policy and communication and education.
The information is tailored for different sectors of the market including ski resort operators, hotels and chalets and other businesses in ski resorts including ski shops and restaurants.
Andorra has been highlighted as a special case study on the website. The destination has already implemented a range of green initiatives which makes it a leader on sustainability.
Examples of the recommendations from Andorra include installing a device on the door of a ski patroller hut which switches the heater off when the door is open and controlling the temperature of buildings with a programmable thermostat (21 degrees when occupied, 17 degrees after hours) to reduce energy usage and save money.
Sue Hurdle, chief executive of the Travel Foundation, said: “Going greener brings very clear business benefits and we are encouraging all snow sport operators and destinations to get involved and use the free resource. Not only does it help the environment it also helps the bottom line.”
Caroline Stuart-Taylor, CEO of the Ski Club said of the initiative: "This new website is the first time we have actually offered practical tips to resorts and businesses on how to become greener. It should be useful for resorts across the world as it is also available in five other languages as well as English."
The production of www.makesnowsportsgreener.com comes following a Snowsports Sustainability Seminar in Andorra earlier this year where environmental experts presented ideas to local businesses about how to become greener and for the Ski Club is the next step in the Respect the Mountain environmental campaign – www.respectthemountain.com.
For more information please contact Ski Club of Great Britain PR Manager Daniel Loots - firstname.lastname@example.org
Notes to Editors:
The Ski Club of Great Britain
The Ski Club of Great Britain (skiclub.co.uk) is a not-for-profit snowsports club which helps members get the most out of their snowsports experience. With 29,000 members, there are hundreds of discounts on travel, kit and holidays; winter sports specific travel insurance; access to industry-leading snow reports; info & advice on all things wintersports-related and exclusive access to Ski with the Club experiences, including Freshtracks holidays, the Ski Club Leaders service and the new instructor-led guiding service in France.
The Travel Foundation
The Travel Foundation works with the UK outbound travel industry towards making travel sustainable, giving practical help to make their businesses more sustainable and working on specific projects to improve sustainability in overseas destinations. It also provides information and advice for consumers through a series of ‘Insider Guide’ leaflets giving tips to travellers about how to make their holidays more responsible – www.travelfoundation.org.uk