For the first time a guide to the environmental issues surrounding snowsports equipment and clothing worn in the mountains has been published by French organisation Mountain Riders and translated into English in partnership with the Ski Club of Great Britain.
The guide features over 21 brands who responded to a detailed survey sent out in 2008. The Eco Guide presents concrete, innovative programmes already implemented by brands* to show that companies can act to reduce the impact of snowsport users activities, whilst remaining profitable as a business.
12 criteria have been established within three specific areas: Social, Environmental and Eco-conception, with four criteria in each. Each brand is awarded points when they reach the set criteria. For example in the Social category the first criteria is: “The brand has a social label or has set up programmes relative to the working conditions of its sub contractors. It strives to eradicate child labour and forced labour.”
Betony Garner from the Ski Club of Great Britain says, “We fully support Mountain Riders with this Eco Guide. It complements our Respect the Mountain campaign, (respectthemountain.com), launched by the Ski Club in 2004. The Eco Guide sits perfectly alongside our other environmental initiatives including the recent launch of makesnowsportsgreener.com**.
Stewart Sheppard from Mountain Riders adds, “We are delighted to have the support of the Ski Club of Great Britain who continues to lead green thinking in the UK with their Respect the Mountain campaign. Into the future we hope to build on this first edition and encourage more brands to come on board”
The Eco Guide also asks businesses and snowsports lovers to apply the “3 R rule”: Repair, Reuse and Recycle.
Visit mountain-riders.org for more information about the Eco Guide. An offline version of the guide has been published in French and English and is available through Mountain Riders. The online version of the Eco Guide in English will be available from March 2009 on respectthemountain.com
See respectthemountain.com for full details of the Ski Club of Great Britain’s commitment to the mountain environment.
For more information please contact Ski Club of Great Britain PR Manager Daniel Loots - email@example.com
Notes to Editors:
The Ski Club of Great Britain
The Ski Club of Great Britain (skiclub.co.uk) is a not-for-profit snowsports club which helps members get the most out of their snowsports experience. With 29,000 members, there are hundreds of discounts on travel, kit and holidays; winter sports specific travel insurance; access to industry-leading snow reports; info & advice on all things wintersports-related and exclusive access to Ski with the Club experiences, including Freshtracks holidays, the Ski Club Leaders service and the new instructor-led guiding service in France.
*The following brands are included: Clone Ind, Ela, Envao, Faction Skis, Foursquare, Grown Skis, Haglofs, Kingswood skis, Lafuma, Liberty Skis, Millet, Oxbow, Patagonia, Phenix, Polartec, Primus, Quicksilver Europe, Rip Curl, Salomon, Virus Snowsports, Zag skis.
**makesnowsportsgreener.com is a campaign which uses film clips, top tips and practical step-by-step guidelines to show how sustainable practices can be implemented successfully by snow resort businesses, thus encouraging resorts to become greener.