Ski Club of Great Britain launch new eco ashtray for skiers and snowboarders

A new eco-friendly portable ashtray has been launched by the Ski Club of Great Britain as part of their Respect the Mountain campaign*.

A new eco-friendly portable ashtray has been launched by the Ski Club of Great Britain as part of their Respect the Mountain campaign*.
In a bid to stop skiers and snowboarders from dropping their cigarette butts from chairlifts and on the mountain, the Ski Club is distributing the ashtrays to ski resorts around the world.

Ski Club Leaders based in 34 resorts both in Europe and North America have been handing out the ashtrays to skiers and snowboarders in their resorts, plus the Ski Club is giving them out for free at a range of snowsports events including The BRITS, the Ski Club Tignes Dual Slalom and the Winter Sessions Weekender in Chamonix.

The portable ashtray is made from recycled, recyclable and biodegradable materials and was developed by UK company Boodi to provide an eco-friendly alternative to plastic or metal pocket ashtrays that end-up in landfill sites every year.

"This is the Ski Club's latest initiative to encourage people not to drop their litter on the mountains", says Caroline Stuart Taylor, Chief Executive of the Ski Club of Great Britain. "Our Respect the Mountain campaign aims to raise awareness about how skiers and snowboarders can try and minimise their impact on the environment, and with our new eco ashtrays we are taking a practical step to actually help them do this."

The ashtrays can be ordered on the Ski Club of Great Britain website for free in packs of five with a contribution of £2.50 to cover postage and packaging. For those looking to show their passion for the mountains there is also a range of Respect the Mountain clothing on sale in the Ski Club online shop, with all profits going towards Respect the Mountain.

For more information visit respectthemountain.com or skiclub.co.uk/shop

ENDS

For more information please contact Ski Club of Great Britain PR Manager Daniel Loots -  daniel.loots@skiclub.co.uk

Notes to Editors:

The Ski Club of Great Britain
The Ski Club of Great Britain (skiclub.co.uk) is a not-for-profit snowsports club which helps members get the most out of their snowsports experience. With 29,000 members, there are hundreds of discounts on travel, kit and holidays; winter sports specific travel insurance; access to industry-leading snow reports; info & advice on all things wintersports-related and exclusive access to Ski with the Club experiences, including Freshtracks holidays, the Ski Club Leaders service and the new instructor-led guiding service in France.


*Respect the Mountain is an environmental campaign led by the Ski Club of Great Britain. It was sent up in 2004 and aims to: 

- Raise awareness with regards to environmental and safety issues connected to snowsports

- Fund environmental projects connected to snowsports 

- Offer educational information to skiers, snowboarders and the snowsports industry

The Respect the Mountain campaign has donated £34,354.22 to date to a range of environmental projects from tree replanting to supporting environmental research.