The Ski Club of Great Britain Council is pleased to announce that Ian Holt has been appointed as its new Chief Executive Officer.

Ian has a wide range of experience across the business world including financial services & insurance and start-up businesses, having started his career in the wine trade.

He has been a Ski Club Council member for seven years, the last two as Treasurer/vice-Chairman, which has proved a huge benefit in providing continuity since the previous CEO’s departure, during which time he has acted as interim CEO.

Ian is a hugely enthusiastic skier, being a regular in Val Thorens having first visited over 30 years ago. He learned to ski as a teenager, mainly visiting the well-known Austrian resorts. He has also been an active volunteer Rep for the Club.

His appointment comes after an extensive and robust three-month recruitment and selection process, led by Warren Partners, executive search consultants for the Ski Club, which attracted over 100 applications. 

On his appointment, Ian said:

“I am very excited at the prospect of becoming CEO having served on an interim basis for the past couple of months. I’ve much enjoyed my time as a Council member and as Treasurer but the chance to take responsibility for developing the next stage of the Club’s future was too great an opportunity to pass.

“Bringing finance, insurance and ecommerce experience and having served on committees of various clubs and organisations, I fully understand the wonderful, unique nature we have in the Club. I am very keen that we continue to grow and flourish, to provide the wonderful club experience to more and more skiers and boarders, continually improving our membership package as well as our holiday and travel experiences.

“We have a marvellous opportunity to build the Club’s reputation, at home and abroad, developing long-term partnerships across the industry, enhancing participation activities in the domestic scene, to ensure the sustainability of the Club’s marvellous legacy.”

The Chairman of the Ski Club, Malcolm Bentley, added:

“We are delighted to announce Ian as our new Chief Executive. Having worked closely with him as Treasurer, I am confident he will continue to drive the future of the Club and the continuity he provides together with his knowledge of the Club will optimise his effectiveness in pursuing our goals along with the team and Council. We wish the Club to be ambitious in becoming the focus of British skiing, building our membership base while offering ever-improving products and services to the British skiing community. It is a very exciting time for the Club to widen its appeal to a greater range of skiers and snowboarders, whilst remaining true to our heritage and loyal members.”

For more information on the Ski Club of Great Britain, please visit 


About Ski Club of Great Britain

The Ski Club of Great Britain is a not-for-profit snow-sports club which helps members get the most out of their SnowSports experience. With around 26,000 members, there are hundreds of discounts available on travel, kit and holidays; access to industry-leading snow reports; info & advice on all things winter sports-related and exclusive access to the Ski Club representative offering. The Ski Club also runs over 300 holidays a year via the Freshtracks and Mountain Track brands. Membership costs from £67 for an individual, £98 for families, from £30 for members aged under 24 and from £50 for beginner membership.

For more information, please contact:

Belinda Hallworth  020 7680 7114   [email protected]

Radhika Sharma   020 7680 7118   [email protected]