Built in (high-rise) chalet style mixed with some stylish modern architecture, the resort is not unattractive but is not a classic Austrian charmer. Most lodgings are set along the through-road; there is traffic, but it's not heavy. The nearest thing to a central focus is a junction with a side road that has some of the best bars and smart ski shops.
The resort isn't particularly family-oriented, and nursery slopes can be inconvenient, but most ski schools do take children. The kindergarten takes babies.