Not a strong point
Despite its traditional Tirolean buildings, a pretty church among them, Sölden is no charmer. There's a good selection of shops and bars, but the ambience is towny (prominent ads for strip clubs don't help) and lacks a central focus. More seriously, it is strung along the valley road running through it and the central strip is badly affected by traffic. The place attracts a lively crowd, and the partying can spill into the street. Across the river there's a quieter area, mainly of hotels and guest houses. Hochsölden offers splendid traffic-free isolation up the mountain.
Few special facilities
Sölden does not go out of its way to cater for families. The intrusive main road traffic, possibly lengthy walks to the lifts and lively après-ski detract from its family-friendliness. But there are kindergartens at two schools and children aged four to seven pay a euro per day to use all the slopes.
Throbbing until late
Sölden's après-ski is justly famous. It starts up the mountain, notably at Giggijoch at Eugen's Obstlerhütte, or at Bubi's Schihütte on Gaislachkogl (with live traditional music) and progresses (possibly via Philipp's Eisbar at Innerwald) to packed bars in and around the main street.
The hotel Liebe Sonne's Schirmbar is 'the best après in town', says a seasonaire - lively and packed, usually overflowing into the road. Fire and Ice is a two-storey glass-fronted place that parties from 3pm to 3am. There are countless other places, with live bands at, er, Live, and throbbing discos, some with table dancing and/or striptease - Katapult has go-go dancers and guest DJs. And if you've any energy left, Kuhstall stays open till 5-6am. Tips for quieter places include Grizzly's and Die Alm.
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