Founded by a small group of snowboarders in Holland.
That’s right: Holland. One of the flattest places in the universe. Home to exactly five hills and fourteen waves. That’s right: We counted the number of hills and waves and we said, “To hell with logic, to hell with obstacles – Let’s do what we love.” Since day one, we’ve been doing our part to make the world a better place for boarders – Both on the slopes and in the water. We do this by designing fashionable and functional sportswear at an affordable price.
By reminding the world that boarding is fun. And by helping people overcome whatever stands between them and their boards. A fresh perspective for all boarders. The beginners who aren’t quite sure if they’ve got what it takes. The masters who may have forgotten the pure joy of the ride. The cynics who have had millions of ads pushed down their throats. The workaholics with too many responsibilities and too little time. We remind riders of the reason they set foot on a board in the first place – to have fun! And we inspire non-boarders with our belief that everyone can have a great time on the slopes or on the waves.
Our clothes are built to support core riders. But they are also aimed at people who simply want to have fun on a board and look good doing it. Our goal is to make our clothes accessible to as many boarders as possible.
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