The Swiss resort of Laax is well on the way to becoming the world's greenest ski resort through their Greenstyle initiative. New lifts are powered by solar energy, heat and rubbish are recycled and even the menus at the mountain restaurants are changing to become more sustainable.
Greenstyle was conceived several years ago by the owner of Laax, the Weisse Arena Gruppe, under the lead of their visionary chairman Reto Gurtner. It took the resort back to basics, placing environment at the forefront of their future strategy and as a result all aspects of resort operations have been looked at with a view to becoming significantly more sustainable.
Public awareness and the media have played a vital role in the development of Greenstyle. It may have been in place for several years, but only last winter was it properly communicated and marketed to the public. Reto Fry, the head of the project, calls this the “biggest development” in the history of the Greenstyle project. As a result the likes of Nicholas Müller and Sina Candrian, two of Switzerland’s (and also the world’s) most famous snowboarders, have fully got behind Greenstyle – with local hero Müller even presenting the resort’s official video trailer: