Diversity in the sporting community has been steadily improving over the years but there’s still a lot to do
Snowsports have a lot of catching up to do in terms of participation amongst different communities and getting more athletes from different walks of life involved in the sport.
One of Snowsports' big challenges is accessibility and perception it’s an old rich man’s sport. How can the sport be easily participated in? How can the ski industry make it more inviting to younger and more diverse members of society?
Let’s face it. Snowsports have a stereotypical look. Whether it’s a white middle-aged man shredding powder or the high-class champaign-flute-drinking family near a 5* chalet, this is the imagery used amongst most ski brands and tour operators. This has been the case for many years. There’s definitely a big barrier and perception to break. Actions are needed to break the mold and it won’t just change overnight, but changes are needed now more than ever.
We highlight key points from around the UK and international snowsport community that are affecting diversity.
Since the tragic death of George Floyd, Snowsport governing bodies in the UK have released statements and initiatives highlighting their hope to improve diversity in Snowsports.
CEO of GB Snowsport Vicky Gosling released a statement:
“When I joined GB Snowsport, I wanted to bring change within the organisation but also externally. We know that Snowsports can appeal to anyone, reach everyone and be inclusive, but we must increase our efforts to make sure that this really happens. We are going in the right direction, but we all need to challenge ourselves and to ask how we can do better.”
Snowsport Scotland have created a 4-year Equality action plan
, the governing body explains: “Each objective set out, aims to make sure that no athlete, coach or member faces additional barriers of gender, sexuality, race or age.
It’s encouraging to see positive steps by snowsport governing bodies but it’s important to see the actions being implemented successfully in the future too.
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