With many skiers keen to get back on the slopes as soon as possible, demand for holiday accommodation is likely to soar. If you’re considering investing in a ski chalet, now is the perfect time. Ski properties have an excellent rental potential in normal years, let alone after two missed ski seasons. The writers at The Luxury Ski Show explain why ski chalets make for a great investment, how to maximise your rental yield and top resorts for every budget.


Why invest in a ski chalet?

If you enjoy regular ski holidays, owning your own ski property has many benefits. Not only would it provide you with a homely base to come back to after a long day on the slopes, but ski properties are also some of the most lettable forms of real estate.

To maximise this rental potential, choose your location wisely. Consider a resort with dual-seasonality (open in both the summer and winter months) as this ensures your rental income isn’t affected by seasonal trade and gives you the best chance of year-round occupancy. Many resorts in the French Alps, for example, are great summer destinations and attract those looking for an adventure holiday. The mountains offer an excellent range of outdoor activities, from mountain biking to climbing.

Now is a great time to buy a ski home as the market is buoyant. After losing two consecutive ski seasons, some homeowners are looking to sell, potentially for a cheaper price than in previous years.


Affordable locations

A fun and memorable ski holiday doesn’t have to cost the earth; there are plenty of affordable resorts with excellent pistes. Look for resorts that offer deals on lift passes and ski hire. Owning your own property will also make self-catering easier, so you can avoid pricey restaurants and potentially save hundreds of pounds.

Livigno, Italy

This resort may not be the easiest to get to, but its tax-free status certainly makes the journey worth it. Situated in the Italian Alps, close to the Swiss border, the resort offers high-altitude pistes and runs for all abilities. For beginners, there is an excellent Ski School, and for the more advanced, there are exciting off-piste and cross-country skiing opportunities. What’s more, Livigno enjoys a long ski season, from late November to early May.

Val Cenis, France

Who doesn’t want the French Alps at a fraction of the cost? Val Cenis in the beautiful Haute-Maurienne valley is a family-friendly and affordable resort made up of five charming villages. If you’re looking to purchase property, the villages of Lanslebourg and Lanslevillard are the two biggest and will give you the most choice.
Val Cenis is close to three airports, including Geneva, and is easily accessible by train too. The resort offers a top altitude of 2,800 metres, numerous green, blue and red runs, as well as nursery zones for beginners.


Affluent destinations

Alternatively, if you are looking for a luxurious getaway in the snow, there are many up-market resorts to choose from, including some that have been enjoyed by royalty.

Lech, Austria

Famously visited by Princess Diana, who took Prince William and Prince Harry there for their first ski trip, Lech has an exclusive and sophisticated aura. This resort in the Vorarlberg region caps visitors at 14,000 a day, so feels less crowded than other popular locations. Perfect for intermediate skiers, Lech receives plenty of snowfall and shares a ski pass with neighbouring St Anton. World-class restaurants, a refined après-ski scene and luxury chalets encapsulate this resort. As well as traditional skiing, the resort offers a range of other activities, including film festivals, heli-skiing and even snow golf.

Verbier, Switzerland

The most renowned resort in the Four Valleys ski area, Verbier offers lively après-ski, over 400 kilometres of runs through some truly stunning landscapes and numerous off-slope activities. Luxury chalets and apartments dominate the resort’s accommodation, with many owned by some very famous faces. The Duke and Duchess of York have owned a chalet there since 2014, and members of the Belgian, Swedish and Danish royal families are also regular visitors.

Luxury Ski Show Virtual Event

Do you have questions about purchasing a ski property? Hear from international snow and ski experts at The Luxury Ski Show virtual event.

The only online event of its kind, you can visit the Exhibition Hall, Lounge and Seminar Theatre all from the comfort of your sofa. The event will feature international real estate agents, lawyers, currency specialists and IFAs, among many others.

Whether you are looking for the perfect ski property, the latest mountain fashions or advice from the experts, you’ll be able to find it here. Register your interest for tickets today.