Bollé Innovates Again with A New Filter To Try Out Phantom Photochromic Lens And Try On RYFT and NEVADA Goggles Directly From A Smartphone.
In an increasingly digitized world, the Bollé brand stands out for its product innovations (offering ever more advanced and market-leading technology, such as its Phantom lens) as well as its digital initiatives. The most recent example was its revolutionary app, launched this summer, which allows you to try out the Phantom lens directly from a smartphone (a first in the sports market). Committed to continuing to address the current sanitary challenges with innovative solutions, Bollé announces the launch of a new augmented reality filter allowing consumers to not only look out and experience Bollé’s exclusive Phantom lens in the sought-after Nevada goggle, but also safely see what they look like with Bollé helmets and goggles on without ever having to physically touch the products.
Earlier this year, Bollé successfully introduced AR technology for its Chronoshield sunglasses and has now expanded the technology for the first time into winter sports. Partnering with QReal and M7 Innovations, Bollé’s AR experience is a first for the helmet and goggle industry. Within Instagram, the demonstration invites users to ‘try-on’ and ‘try-out’ Bollé’s most technical photochromic lens: Phantom, along with the RYFT helmet, which is new for the 2020/21 season. The unique customer experience also goes beyond Instagram with interactive 3D models on the Bollé website, offering informational bullet points that can be moused over for detailed information.
“We believe that experience is worth a thousand words, especially when talking about technology,” said Louis Cisti, Vice President Marketing at Bollé Brands. “Phantom is the best photochromic lens in the sports market, and we needed a tool to clearly showcase it, easily used by everybody. The Phantom AR experience we launched this past summer was a massive success, not just because of the innovation it delivered, but also because it was a timely response to address the sanitary constraints faced by our customers during COVID. We strive at keeping our clients safe on the slopes, and now we also keep them safe during the buying process.”
After seeing the helmet and goggle on their head, users can simply flip their camera from selfie-view to front-facing and Phantom lenses are superimposed on their actual view. Users then introduce goggle effects like high contrast, anti-fog, and photochromatic into their real surroundings to see Phantom lenses in action. Once users select a lens that suits their style and needs, they can purchase the product directly from the newly launched e-commerce Bollé website, or search for a participating dealer.