Which resort is the most popular with social media users?

With 42% of millennials* claiming that photos posted by contacts on social media influence their choice of holiday destination, social media is becoming more intrinsically entwined in holiday decisions year on year.

Instagram announced in June 2018 that it has reached the milestone of 1 billion monthly active users, with a steady growth of 5% per quarter is it the fastest growing social media platform at present. As such the image sharing channel plays a huge role in the above phenomena.

So, which photogenic resorts capitalise the most out of this? Earlier this year, Alpha Travel Insurance published a list of the most popular resorts on Instagram. We picked out a few of our favourites from the list below, how many have you visited?

Follow the Ski Club on Instagram using the handle @skiclubgb

1. Banff, Canada

Between the dazzlingly blue lakes and the dramatic sheer rock faces, Banff scores off the scale for natural beauty, so it’s no surprise that social media users can’t stop sharing images from around the resort. The resort is located in the Banff National Park and surrounded by striking peaks of Mt. Rundle and Mt. Cascade, which appear to rise from the end of the main street, a jaw-dropping view for sure!

2. Whistler, Canada

Another major Canadian player, the resort is popular with a wide range of skiers, from families to freeriders. With several natural and manmade photogenic features dotted around the town and mountain, the resort makes it as easy as possible to bag the perfect snap.

Ski with a Ski Club Leader this season in Whistler to tick off photo opportunities around the resort

3. Aspen, USA

Completing a podium sweep for North American resorts is Aspen. The most Insta-famous resort in The USA is renowned for its world-class skiing and glitzy resort. The old mining town in Colorado draws snowsport lovers from across the globe with its four skiable mountains, with the biggest event of the action sports, X-Games taking place there every January.

4. Chamonix, France

The award of the most popular European resort on Instagram goes to Chamonix. The ‘home of alpinism’ has so many different sights for visitors to enjoy, perhaps none as photogenic as the Aiguille Du Midi high above the resort. The pinnacle on the shoulder of Mont Blanc is accessed by cable car and with breath-taking uninterrupted views over Europe’s tallest mountain, it’s easy to see why it is popular the whole year round.

Explore Chamonix from Chalet Freshtracks on one of our holidays or as part of one of our Instructor Led Guiding sessions.

5. Vail, USA

A second resort in the top 5 for Colorado. Known for it’s off piste possibilities and high-end outlets, Vail is a hub for outdoor pursuits in all seasons. Just west of Denver, the resort has no shortage of local Instagram users and with the City’s international airport just a 2-hour drive away, there is a steady supply of ‘grammers’ guaranteed!

Notable mentions…

We picked out a few favourites from the remainder of the list.

7. Zermatt, Switzerland

A firm Ski Club favourite, it’s no surprise to see Zermatt on the list, is there a more photo-friendly mountain than the Matterhorn? It’s not just the views that are high calibre though, the ski area which straddles the Swiss-Italian border is renowned for its variety and quality.

Experience the Swiss resort on a Freshtracks trip or with a Leader

8. Niseko, Japan

Japan, is synonymous with deep powder and off piste explorations. During winter, particularly during ‘Japanuary’, our social media feeds are filled with face shots and sushi, a combination with side effects including scouring the internet for flight deals headed to the Far East.

Discover Japan’s skiing and unique culture on our 2-week long Japan Powder Adventure.

15. Verbier, Switzerland

Verbier has long been a hit with UK skiers and snowboarders. Epic off piste runs and boisterous après sessions feature heavily for this resort which is as social media friendly as they come, we were certainly surprised to see this resort outside the top 10!

Ski with a Leader throughout the season in Verbier.

19. Val d’Isère, France

This famous French resort is a top destination with Ski Club members, especially those who use social media – the Val d’Isere page being comfortably the most popular of our resort Facebook Groups. There are photo spots galore at the top of the picturesque Pissaillas Glacier, through the chocolate box village of Le Fornet, on the infamous ‘Face’ Olympic downhill run and throughout the Village at 1850m.

Enjoy the resort with one of our Freshtracks holidays or spend the day with one of our exploratory Instructor Led Guiding sessions.


The list was compiled by Alpha Travel Insurance at the end of 2018, view the full list here.

*Reference: Expedia Millennial Travel Report 2016