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Fall in love with Austria this winter

You’re ready to ski—and so is Austria. Austria is the top winter destination for British holidaymakers—and there’s a whole list of reasons why. Snow-sure perfectly groomed pistes, modern lifts, professional ski schools for kids and adults, and friendly and authentic family-run hotels. Think cuddling up in a cosy hut, laying back in a steamy hot tub, or raising a tall frothy beer. From Tirol to SalzburgerLand and beyond, you’re guaranteed beloved Austrian Gemütlichkeit. Get everything you love on a holiday to Austria—simply the best ski experience anywhere. Willkommen!


Travel Updates
Austria and its ski resorts are doing everything to make ski holidays as safe as possible. See the latest COVID news here.


Families get the warmest welcome in Austria.

It’s a quick journey to the family-friendly wonderland of St. Johann in Tirol, just 60km from Salzburg airport and 90km from Innsbruck. Surrounded by glittering Kitzbühel Alps peaks, St. Johann is known for snow-sure well-groomed slopes, swift lifts and cute huts. There’s relaxing wellness for grownups and watery-fun for the children alike at spas that include Panorama Badewelt and Kaiserquell. For airborne adrenaline, sail on the Flying Fox zipline, or zoom groomed toboggan runs free of charge, day and night.

Close to Salzburg, St. Johann in Salzburg makes another ideal setting for a family snow holiday. With 210km of varied slopes and 69 modern lifts including two World Cup runs and popular freestyle and freeride spots. It also has direct access to Snow Space Salzburg, one of Austria’s largest ski regions connecting St. Johann, Flachau, Wagrain and Flachauwinkl/Zauchensee.

One of Austria’s largest areas, SkiWelt Wilder Kaiser-Brixental is laced with rolling blue runs and long valley descents. With 90 lifts and 280km of pistes, SkiWelt is a favourite with all ages – youngsters are well-catered for with child-care facilities at the valley and top stations, and excellent children’s ski schools. The brand new 80km KitzSkiWelt Tour connects SkiWelt Wilder Kaiser–Brixental and KitzSki area, making it the world’s longest ski circuit. SkiWelt Söll is Austria’s largest night ski resort with 13km of illuminated slopes. Several toboggan runs are floodlit at night, and there’s 148km of cross-country trails and a whopping 250km of winter hiking paths.
Superb food is on the menu.
Nothing says tradition like the Arlberg. When it comes to ski villages like cosmopolitan St. Anton, tiny Stuben and the gourmet village of Lech, it shows up on every plate, too. From crispy schnitzel and spicy goulash and farm-to-fork Tiroler Gröstl and excellent local wines and beer, eating well in the Arlberg is a way of life. Whether it’s skiing to the door of a stylish high-mountain hut or dining in crystal-laden Stube, the Arlberg is always worth the journey.

Surrounded by sparkling three-thousanders, Zillertal is all about the zoom. The Hintertux Glacier is Austria’s only all-year ski area and Zillertal is laced with long valley runs. Heaped in tradition, this valley is dotted with authentic hotels, inns and chalets whose chief aim is to welcome and pamper their guests. Notably, the welcoming Family-run hotels of Ziller are all owner-operated and often run by the same family for generations.

Amidst all its sportiness, Ischgl is draped in relaxed luxury and has the most four-star and 5-star hotels of all the Austrian ski areas. Surrounded by powdery peaks, mountain appetites run high and gourmands have a lot to smile about: it’s a culinary hotspot with 10 Toque-awarded restaurants. (In Austria, only Vienna has more.) With dozens of stylish on-mountain huts and village restaurants, there’s beer to bubbles, schnitzel to caviar, and back again.


City and skiing—plus cakes with topped with cream.
Austria is the spot to combine a cool city break with fantastic skiing. Innsbruck features 13 top ski destinations all within an hour. Innsbruck’s romantic Old Town is surrounded by impressive mountains making it simple to ski a different area each day. From a glittering glacier to Austria’s highest ski resort, Innsbruck skiing is accessible on direct flights from several UK cities, and the free Ski+City Pass provides all-inclusive entry to 22 city sights, such as the Imperial Palace and the Olympic Ski Jump as well as 13 ski areas and free ski and sightseer busses. Stroll cobbled streets on an urban-alpine getaway with a difference.

Charm and fun are found within the prettily painted walled medieval town of Kitzbühel. The stylish Tirolean town is rightly proud of its rich alpine heritage: they’ve been on skis here for more than 120 years and Kitzbühel’s offers 170km of slopes connecting the ski areas of Kitzbühel, Kirchberg, Aschau, Aurach, Jochberg and Pass Thurn. Its famous Hahnenkamm ski race has been wowing the world since 1931. Chic shopping, nightlife and beer-frothed fun abound, with more than 50 huts, traditional specialties and sophisticated dishes served at every turn. Kitzbühel is the stuff of legends.


Pretty villages, lakes, mountains—and guaranteed snow.
With a lakeside position and pedestrianised town, Zell am See is a stunner. Pistes rise above the lake, ideal for intermediates, beginners and families alike, and state-of-the-art lifts include Schmittenhöhebahn’s swanky Porsche-designed gondolas. Nearby, the snow-sure slopes of the Kitzsteinhorn glacier are crowned by Peakworld 3000, a high-mountain cinema, restaurant and observation gallery. Cross-country skiers romp over more than 200km of scenic tracks stretching from Zell to Kaprun.

Crowd-free Ski Juwel slopes provide space, snow and glittering Alpine scenery. Only 45 minutes from Innsbruck, the Alpbachtal and Wildschönau valleys are home to a collection of Tirolean villages speckled with timber chalets and pretty barns - including Alpbach, officially Austria’s “most beautiful village”. All accommodations are within easy reach of over 100km of pistes for Alpine charm at its finest.

In the tracks of James Bond, Ötztal’s three glaciers, over 350km of butter-smooth pistes and masses of freeride terrain beckon. And who doesn’t appreciate guaranteed snow October through May? Obergurgl-Hochgurgl and Sölden, with 90 sleek lifts, are the only ski areas in Austria featuring three stunning three-thousanders. Soak up the spectacular scenery of the BIG3 vantage points above 3,000m, then stop at a mountain hut for some renowned Tirolean apres ski. It’s fun for everyone from families to first-timers—even James Bond.