Changes to Leading Service as well as a raft of membership developments in the pipeline


The Ski Club of Great Britain, the largest and oldest snow-sports membership organisation in the UK, with over 26,000 Members, has today announced developments to the Ski Club’s membership offering for the 2019/20 season and beyond.


From Winter 2019/20, the Ski Club will replace its Leading Service with a new representation (“rep”) offering, with a continued focus on facilitating social skiing for Members across around 30 top resorts around the world. Ski Club reps will continue to create a community for Ski Club Members in resort; delivering a weekly programme of social events, promoting and facilitating social skiing, encouraging and helping with the Ski Club’s Instructor-led Guiding service or mountain guide bookings, offering advice on restaurants, arranging après spots, providing advice on equipment, and assisting with any issues in resort. Reps are free to ski with Members in a social capacity but will no longer be acting as a leader on snow. The Instructor-led Guiding programme in our French resorts will continue unchanged.


Of this change, Ian Holt, Chief Executive Ski Club of Great Britain, said: “We have made this change following a detailed consultation period within the organisation. In the current climate, it is clear that leading groups both on- and off-piste without the appropriate instructor or mountain guide qualification is no longer prudent. Whilst perhaps disappointing to some, this is an opportunity for the Ski Club to ensure our presence in the mountains can develop further, enabling the Ski Club to promote and protect safe, enjoyable and inspiring snow-sports experiences for anyone who loves snow and the mountains.”


Ian adds: “We are delighted that our reps will continue to act as the focal point for our Members in resort, ensuring that our Members have the most enjoyable time possible on their holidays with the Ski Club. With no fixed programmes, our Members will experience a more social setting, skiing together as friends would do, no matter how big or small the group. We are confident that this new service will appeal to our members and potential new Members alike.”


Alongside the introduction of the Reps Service and a renewed focus on social skiing, the Ski Club of Great Britain is planning an exciting Partnership programme providing unique offers to Members and an enhanced Events programme to bring together Members both across the UK and in the mountains. Specific details will be announced in the coming months.


For more information on the Ski Club of Great Britain, please visit




The Ski Club of Great Britain is a not-for-profit snow-sports club which helps members get the most out of their SnowSports experience. With around 26,000 members, there are hundreds of discounts available on travel, kit and holidays; access to industry-leading snow reports; info & advice on all things winter sports-related and exclusive access to the Ski Club representative offering. Membership costs from £67 for an individual, £98 for families, from £30 for members aged under 24 and from £50 for beginner membership.




Which resorts are affected? 

All resorts where Leaders have operated will no longer have this service available and will be replaced by Ski Club Reps. This includes resorts in Europe as well as North America. 

In which resorts will Reps be based? 

We hope to run the Reps offering in the 18 resorts where we previously ran the Leading service:

  • Austria: Ischgl, Kitzbuhel, Mayrhofen, Obergurgl, Zell am See
  • Switzerland: Davos, Grindelwald, Klosters, Murren, Saas Fee, Verbier, Wengen, Zermatt
  • Italy: Cervinia, Sauze d’Oulx
  • Andorra: Soldeu - Grandvalira
  • USA: Jackson Hole
  • Canada: Whistler

We will also be looking to see where we can expand the programme, in order to allow more of our members to take advantage of the service

How much will the Rep offering cost?

Free - the Rep service is a member benefit for all members of the Ski Club. There will be no additional cost to the member to enjoy the Reps service.

Are there any changes to the Freshtracks holidays?

For all Freshtracks holidays where Members ski with instructors and mountain guides the holidays are unaffected. 

For all trips where Members would have skied with Leaders, groups will now social ski together as Members and not be led by a Leader on snow. Reps will organise all aspects of the holidays from meeting and greeting at the airport, booking restaurants for meals and arranging apres spots, to assisting with any issues and acting as the social catalyst with the group. Reps will also be sharing their knowledge of the mountain and resort, helping social ski groups to plan their day on the mountain and facilitating discussions to plan itineraries for skiing and snowboarding.
Reps may choose to ski with the Members but this will not be in an official capacity representing the club, but as individuals members of the Ski Club.

Will the introduction of the Rep offering affect or replace Instructor-Led Guiding?

There will be no change to the popular Instructor-led Guiding service and we see the Reps offering complimenting ILG.

What is instructor-led guiding, and how does this differ from the Leading Service?

The Instructor-led guiding (ILG) service is unique opportunity for Ski Club members that offers exciting, social and affordable skiing with fully qualified mountain professionals.  Currently, this service operates in France, where we partner with a ski school to provide on-snow guiding led by qualified instructors. 

Our Leaders were not qualified instructors or guides and thus could only operate in certain areas of the mountain, with a fully qualified professional you can explore much more of the mountain and improve your skills with tips and tricks form the instructors.
There will be no change to the popular ILG service and we see the Reps offering complementing ILG.