The Ski Club of Great Britain conducted the 8th SCGB Consumer Research Survey; with over 19,000 responses recorded.
This exhaustive Consumer Research study allows us to understand and track trends in UK Snowsports, providing the largest piece of snowsports research in the UK. Most importantly, it has allowed us to understand consumers thoughts and intentions for the coming winter.
The headline finding was that 96% of the respondents said they would go skiing next season, with 3% of the remaining 4% saying they would book the following year instead. This is fantastic news that there is still a big appetite from consumers to enjoy a winter holiday next year.