86% of skiers still intend to go skiing this seasonThe Ski Club of Great Britain sent a pulse survey week commencing 21st September to get a sense of people’s intentions for this year’s ski season, which was completed by over 2,000 people. The survey aimed to see how consumers will be booking holidays this season based on likelihood, timings, location, accommodation, and type of bookings.
The Ski Club conducted a similar and more in-depth analysis in the summer, which can be found here. This pulse survey aimed to get a more up to date impression of how people will travel this winter.
The latest survey showed that 86% of skiers still intend to go skiing this season with a quarter having already booked their holiday. There has been a slight decrease in people wanting to ski with 96% stating they would want to ski in the June Ski Club survey.
Despite this positive intention by most skiers, in reality, only 29% of skiers are confident they will be able to ski at all this season. This is mainly due to the latest government restrictions and travel advice. 79% of respondents said that the government’s travel corridor/quarantine policy isn’t fit for purpose.
Over half (57%) want to book within a month of travel (vs the 10% recorded having booked within a month of traveling last season). This indicated a huge rise in late booking intentions for the upcoming season.