Major snowsports companies, including the Ski Club of Great Britain, have launched two new funds to help British skiing and snowboarding success - and you can contribute too.

The two initiatives, The British Snowsports Fund and The British Ski and Snowboard National Foundation, aim to bring in additional funding to grassroots projects, to the rising stars of skiing and snowboarding and to elite British athletes, which alongside current funding will help spearhead the medal ambitions of British snowsports ahead of the 2018 Olympic Winter Games in PyeongChang. More info can be found on the new website -

In a significant move by the UK snowsports industry, The British Snowsports Fund will target the passion of the UK’s recreational skiers and snowboarders by asking them to make a small donation when they make a purchase from one of the confirmed industry partners.

This is the first time that a scheme of this scale has been launched in UK snowsports, and funds raised will go to support Britain’s future Winter Olympians - from those on the cusp of qualifying for PyeongChang right through to kids who are just entering their first competitions, as well as to projects that support increased participation in the sports.

Frank McCusker, Chief Executive of the Ski Club of Great Britain said “The Ski Club of Great Britain, which represents the UK’s recreational skiers, is proud that, through our participation in the British Snowsports Fund, we'll be supporting both the development of UK athletes and grassroots activities. It is incredibly exciting to see the industry as a whole back such an initiative and it can only be good for participation in the sport longer term.”

The Ski Club of Great Britain is one of a number of confirmed industry partners which include: AMS Management Services, AMS Rentals, Ben’s Bus, Butler & Wilson, Crystal Ski Holidays, Element Ski School, Ellis Brigham, Esprit, Inghams, Le Ski, Mark Warner, Meriski, Ski Bartlett, Skiset, Ski Total, Ski Weekends and Stanford Skiing.

The British Ski and Snowboard National Foundation is a new grant-making charity that will provide financial support for talented young skiers and snowboarders. Cara Brown, a member of the British Alpine Senior Squad, said her expenditure for training at the moment is £45,000. She said: “The bank of mum and dad are my biggest sponsors. No matter how fast I ski, I’m always behind other competitors at the moment because I just don’t have the financial support.”

The new fund will make grants will be available to cover costs such as competition travel and accommodation, coaching and equipment. It will also encourage grassroots participation in skiing and snowboarding by funding projects that offer young people ways of becoming involved in the sports and developing their talents.

Sir John Ritblat, Chairman of the British Ski and Snowboard National Foundation said “The British Ski and Snowboard National Foundation has been established to be a major force in providing national support to talented young skiers and snowboarders. Our support at the early stages of their schooling and careers will enable more athletes to progress in snowsports by relieving some of their financial burden. We will see more people participating in snowsports and more young people realising their full potential.”

To find out more about The British Snowsports Fund and The British Ski and Snowboard National Foundation and to find out how to contribute, visit