Social media is a powerful tool for self-promotion, how do you feel about the responsibility of being an influencer to your 29K Instagram followers?
It goes up and down I’d say. Social media is such a great platform for getting yourself out there and promoting and voicing a message to help people so I do think it’s a positive thing. But it can make you judge yourself if it seems like people are doing more than you. It’s important to remember that people only show the highlights on there and it’s a small snippet which doesn’t always reflect reality or the whole picture. People publish what they want you to see and everyone does things at their own pace. I definitely think social media can be beneficial for people to find information, help and a community to be a part of. It’s definitely got me to where I am today. Sponsorship-wise, I don’t think funding a career in skiing could be done as effectively without social media, especially since it is a winter sport.
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Nowadays your online presence is the shop-front to your lifestyle. What is it like to have people contacting you through this channel?
I think it’s a positive thing as people can see behind-the-scenes and look into your sport a bit more whereas they wouldn’t necessarily have that insight without social media. I find that people are really intrigued which is good to know. I have a lot of parents messaging me asking how to get their kids into skiing it so it’s great that the younger generation can benefit from it as well.
What’s in the pipeline for next season?
I am going to be doing my own thing next year. At the minute my head injury has thrown me back a little bit so I’m going to go and see a head doctor to make sure everything’s ok. I wouldn’t want to take another knock in case it leads to something more serious. I’m putting my health first at the moment. I’ll go skiing and see how I get on but I’m trying not to put too much pressure on myself by rushing back into anything too soon. I want to assess the situation, assess my health and do what’s best for me.
Keep an eye out for Rowan’s next blog on fitness tips for summer. You'll find her fitness plans on her website
and follow what she’s been up to on Instagram