With its linked neighbour Lech, the most fashionable resorts in Austria, each able to point to a string of rich and celebrated regular visitors, and to pull in Porsche-borne Germans on an unmatched scale. But, like all such 'exclusive' resorts, they aren't actually exclusive in any real sense. A holiday here doesn't have to cost a lot more than in countless other international resorts in the Alps.
The village attracts people who want to get out on the hill and is much smaller and quieter than Lech. It has nothing resembling a centre and is rather spoiled by through-traffic. But the real point about Zürs is that it offers a rare and attractive combination of impressive snowfall (more than half as much again than Lech), some of the area's steeper slopes and comfortable hotels offering a truly personal service from their family owners. From 2015/16 four new lifts linked Stuben on the St Anton side, to Zürs on the Lech side – all of which are high-tech 10-seat gondolas. This means that the Ski Arlberg area is not only be the largest interconnected ski area in Austria, with 305km of slopes and 87 lifts, but also the top 10 largest in the world. The new lifts madeall points of the snowy Arlberg region quick and easy to access, and will also cut the number of buses running between the resorts – a significant environmental benefit.