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King Of The Hill (KOTH) is revolutionising group adventure sports by blending seamless adventure planning, community, gamification, and integrated commerce. The platform transforms chaotic group trip planning into a seamless experience, optimising the platform for how groups experience, plan, compete, and remember their shared adventures.

At its core, King Of The Hill offers AI-powered trip planning through its proactive assistant, “Jester”, who automates coordination, handles logistics, and ensures smooth group dynamics. This is complemented by gamified GPS challenges, leaderboards, virtual races, and real rewards, injecting excitement and competition into every trip. The platform unlocks unique monetisation opportunities for businesses through data-driven brand partnerships and a real-time affiliate marketplace for gear, transport, accommodation, and local activities.

The founders of King of the Hill are embarking on an extraordinary challenge: walking from London to Val Thorens…wearing ski boots!

They’re taking on this epic journey to raise funds for two causes close to their hearts, Snow Camp and Macmillan Cancer Support.

Support their mission and make a difference by donating through their JustGiving page.